About Jeff Whang
As a semi-professional cellist, avid runner and tenacious home renovator, planning comes naturally to Jeff Whang. After all, one doesn’t find himself selling his music on iTunes, running the Seattle half-marathon or retiling an entire bathroom without some strategic preparation. In fact, Jeff has a solid strategy for everything he does – one that has always led to success. Jeff’s college strategy was simple. He loved the Braves, so he moved to Atlanta to root for the home team with pride. Of course, the fact that Emory University’s top-ranked Business School and renowned strategic planning program were in Atlanta did weigh into his decision. Upon graduating with a degree in Marketing and Communications, Jeff joined The Richards Group and kicked his strategic skills into high gear as an Account Planner for The Home Depot, Nortel Networks, Red Lobster, the Dallas Symphony Orchestra, Office Depot and Fruit of the Loom. Yet he couldn’t ignore one very strong strategic insight: the Internet was the place to be. So, Jeff migrated over to Click Here where he now specializes in interactive strategies for brands like Chick-fil-A, Fruit of the Loom, The Salvation Army, Advance Auto Parts and Mayo Clinic. Dissecting how the human mind works, Jeff dedicates himself to uncovering the inherent story in each brand that’s most relevant to consumers’ lives. He then scours the latest new media tools and technologies to tell that story in engaging, strategic ways. At home with his wife, pet shih tzu and the first kid on the way, Jeff spends his downtime up and running – pursuing his lifelong goal of qualifying for the Boston Marathon and passing at least 30 people up Heartbreak Hill. Will he make it? You can plan on it.
Contact Jeff Whang