About Pete Lerma
Pete Lerma’s career started at a boutique agency where he gained experience in all disciplines of marketing communications. While at the agency, Pete was fortunate to have the opportunity to manage accounts like Coca-Cola and Subway. He spent six years on the traditional side of marketing before realizing the opportunity in interactive marketing. Pete joined Click Here, The Richards Group’s interactive marketing division, in 1998. As Principal for the agency, Pete manages the online advertising and marketing for such strong, high profile brands as Amstel Light, Chick-fil-a, Fruit of the Loom, The Home Depot and MetroPCS, as well as the world’s online travel leader, Travelocity.com. As a result, he has forged relationships with some of the Internet’s most powerful publishers, networks and content sources. Under Pete’s leadership, Click Here has also won numerous awards for both strategy and creative. This includes being recognized by the Interactive Advertising Bureau, Media Magazine, AD:Tech, The One Club, Graphis and Communication Arts.
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Welcome to our Newest Insights Report – Ten Digital Trends for 2010… and Beyond. Over the coming weeks, we’ll be publishing each of these trends on the blog. You can also read the entire report here: http://clickhere.com/trends/
It only takes a glance at today’s marketing and advertising trade publications or a scan of current news feeds, blog posts or Twitter buzz to know the predominant topic on every marketer’s mind is … digital.
- JupiterResearch’s report “CMO Priorities for 2009” stated that “achieving measureable ROI” and “developing programs that integrate digital” are a chief marketer’s top two goals.
- A recent study from Duke University’s Fuqua School of Business entitled “The CMO Survey” shows online marketing spending as the number one area of focus for 2010.
- And eMarketer notes that social media is the top area of investment with an expected 75% increase over last year.
In other words, digital marketing has come of age.
So you can see why we view the future as quite bright. Of course, good planning certainly helps. Over the past 15 years, we’ve built Click Here to be uniquely equipped to help brands seize opportunities afforded by the ever-shifting digital landscape.
Over the years, our clients have relied on our seasoned team of experts as a resource for digital marketing thought leadership. Yes, we do lots of presentations, training and publishing. So as interest in our insights about the future grows, we compile and share our perspectives with valued clients, partners and all others interested in the digital future.
The following comes directly from many of the bright people on the Click Here team. As you’ll see, they’re subject matter experts with really interesting ideas about how brands can and should take advantage of the digital platform.
We hope you find it informative and useful. Should you have any questions or want additional information, just call, text, tweet or whatever your favorite digital touchpoint.
View all 10 trends here: Ten Digital Trends for 2010… and Beyond.
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