Project Glass: Google’s Augmented Reality Glasses
Last week, Google released a video showing its sci-fi-like ambitions in artificial intelligence and augmented reality. Google’s augmented reality glasses act as a smartphone – looking up information and socializing with friends – but do so through the view of the wearer.
Lufthansa App Wakes up Travelers to New Deals
Because of its extreme northern location, Sweden spends much of the year in continuous daylight. Offering to alleviate the disorientation this may cause for residents, Lufthansa Airlines created a mobile alarm app that wakes up users to the sounds of a city to which Lufthansa offers flights. If users can correctly identify the city to turn off the alarm, they are offered discounted airfare to that city to escape their local endless day.
Trendwatching.com publishes a series of very public brand missteps and how organizations reacted. The lessons are varied and insightful, and all seem to confirm what we already know – consumers are willing to forgive and even grow fonder of a brand if there’s transparency in admitting the mistake. It’s Flawsome! Consumers prefer genuine over perfect.
Social Media Buzz Can Predict Elections
A study by NM Incite found that while social media can’t forecast the size of the victory, it can predict the winners in political elections. In the study, they found that in 75% of races, the candidate who was mentioned most on social media won the election. The buzz around candidates did not show causation in winning elections, only correlation.
Nearly half (47%) of all consumers are planning to purchase more items online this year, accelerating the trend from previous years’ growth by 9% year over year. One factor driving this trend appears to be budget consciousness as 58% say they expect to find lower prices online. With the uptick in e-commerce, consumer expectations for the online experience are changing, pressuring brands to develop their voices and programs on emerging platforms. Mobile is a key area to meet expectations, and many retailers are falling short: 37% of consumers say they have tried and failed to use mobile devices to shop in-store because of “connectivity” issues.