Super Bowl XLVI isn’t only America’s number one TV event of the year; it also now claims two of the top three spots on Twitter’s most-tweets-per-second list. Twitter reaction reached 12,233 tweets per second (TPS) at the end of the Giants vs. Patriots game and 10,245 TPS during Madonna’s half-time performance Sunday night, trailing only the release of the Japanese movie “Castle in the Sky.”
M. Les Boswell
Online exploration no longer means sitting in front of a glowing monitor while we parse out Google search results. Smart devices are emerging as knowledge compasses that serve to enhance reality. With smarter applications, our devices are getting better at contextualizing information to boost real-world exploration.
Millennials Look to Digital Word of Mouth to Drive Purchase Process
Millennials are much more likely than their older counterparts to rely on anonymous recommendations and reviews when making purchase decisions. Where 66% of Boomers reported turning to friends, family or colleagues for purchase advice, Millennials were split 50-50 for turning to friends versus trusting digital user-generated content. They’re also more likely to share their own purchasing experiences – both positive and negative – with the masses.
Mobile Brings Transparency to Prescription Pricing
As healthcare costs, like almost everything else, continue to increase, customers are looking for the best value when it comes to purchasing their prescription drugs. Spurred by the discovery that pharmacies negotiate prices independently, Brad Bangerter decided to launch LowestMed, a mobile and web app that can help users to find the best price on medications in their area. By entering the medication you need, LowestMed searches your local pharmacies and lets you compare prices, holding healthcare more accountable for its pricing.
Facebook Users More Likely to Receive Than Give
Pew Internet & American Life Project has found that users are far more likely to receive likes, tags and friend requests than to give them out. This norm is the result of the 20%-30% of power users driving interactions on the platform. But, according to Prof. Keith Hampton, the author of the report, ”the striking thing is that there are different power users depending on the activity in question. One group of power users dominates friending activity. Another dominates ‘liking’ activity. And yet another dominates photo tagging.”
Free Digital Lockers Have Wide Appeal
A recent PwC study indicates that a large majority of consumers (90%) are open to the idea of storing digital media online. Among the age-group segments of the study, the oldest (ages 50-59) expressed the strongest interest compared to the youngest (ages 18-24 and 25-34). Among most respondents, 68% expressed their adoption of cloud-based storage services would be affected if it were not viewed as “free.” Other top factors driving adoption include the provisions of unlimited storage and access from anywhere at any time.