Five Paradoxes Shaping the Future of Mobile Commerce
As mobile usage and data consumption continue to grow, the buzz flies about mobile Internet usage overtaking desktop Internet usage. But what does that mean for mobile commerce? One study found that order values on tablets and mobile devices tend to be higher than orders on desktops, as are clickthrough rates. And that shopping seems to be happening at night – peaking at 9 p.m., as opposed to the assumed on-the-go nature of mobile shopping.
Apple has released the developer preview of its next operating system, Mountain Lion, and with it launches a beta version of OS X Messages. Messages extends the updated SMS application from iOS to the desktop, receiving texts on iPhones, iPads and now Mac. Messages further integrates FaceTime and file transfer as well as instant message platforms from AOL, Jabber and Gchat to create a universal messaging platform for Apple users.
Facebook is planning to move forward with introducing a version of Timeline for brands, presenting them with a fresh, new opportunity to communicate their stories to consumers. The social network will partner with select brands to beta test the new feature. The experience is slated to be “consistent” with the Timeline look-and-feel, but not a carbon copy, according to David Fisher, Facebook vice president of marketing and business partnerships.
KLM’s Meet & Seat Allows You to Choose Your Seatmate
If your biggest concern when flying the friendly skies is whom you’re going to have to sit next to on that tiny, cramped plane, KLM has a solution for you. KLM’s Meet & Seat allows travelers to log in, check their current seat assignment, then connect to either Facebook or LinkedIn to see who else is seated around them as well as change their assignment. This optional service is currently available on four KLM flights from 48 hours to 90 days before departure.
How Higher Education Is Going Digital
Technology is making a big impact on colleges and universities, from the textbooks students use to the classrooms (or lack thereof) in which they learn. Check out this infographic for a quick summary of the digital state of things in higher education.