Why Pinterest Is So Dang Amazing
Les Boswell
At face value, visual bookmarking sites are a dime a dozen, but the devil is in the details! Pinterest shines where others failed, particularly with its ease of use in both browsing and sharing. The learning curve is as close to zero as an interface can get, and the fact that it focuses on a simple set of tasks means visual controls can take up a minimum of screen space. Pinterest is the Karate Kid of visual bookmarking sites – this Grasshopper knows how to focus.
Adaptive Marketing Makes Use of Big Data
Scott Luther
Consumer customization has, to some extent, long been possible in many categories as a hallmark of truly superior quality and service. Now, digital marketing is taking that concept to a new level by allowing consumers to customize mass-market products and services – from Kleenex and M&M’s to choosing your seatmates on flights. Adaptive marketing enables brands to not only create personalized messages, but experiences that create a more personal connection.
Youth Are Watching, But Less Often on TV
Sarah Allen
A new report from Nielsen shows that 12-34 year olds are watching less TV on sets, while 35 and up are watching more. But not watching on the actual TV doesn’t mean they don’t want the content. The younger demographic is finding ways to watch their favorite shows in multiple places: video game consoles, online and mobile phones in particular. Given the changing landscape, content providers are trying to figure out how to best measure audiences across platforms.
Seven Examples of Brands that Pop on Pinterest
Stephanie Wierwille
Pinterest was recently reported to be the fastest-growing site…ever. With it gaining so much ground in social media, brands are looking for ways to use the platform to connect socially. Brands such as Whole Foods, Bergdorf Goodman, General Electric, Lands’ End, Mashable and Etsy are blazing the trail. Here are seven examples of successful brands on Pinterest.
Facebook Deprecating (Deleting) Old Insights Data on February 15, 2012
Brian Kress
Attention Facebook page admins (or people who have Facebook admins as clients): Hopefully, you are already aware that Facebook is deprecating more than 50 metrics from its old API, and along with it, removing any data prior to July 19, 2011. As a result, if you have a page, application or domain that uses the Facebook Graph API, you should download any and all data from the old Insights before Wednesday of this week (tomorrow). This will assure that you have access to historical reporting in the event you need any to track progress on your Facebook stuff.
There’s an App for That
Mimi Wilfong
Have you ever been walking down the street and suddenly realize that you have an immediate need to send a text message…but you just can’t spare the time to stop and type it? ”Type n Walk” is an app that will allow the user to keep walking, type their message AND not walk into a tree! Using the camera on the phone, Type n Walk displays a transparent image of what’s in front of the user as they type, making it easy to tweet, update Facebook status, text or email without ever having to slow down.
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