Moms Driving Digital Shopping
Recent studies have shown that one life event drives women to spend less time with traditional media and much more time online – becoming a mother. Time spent online is increasingly being utilized for savvy shopping, with mothers revealing they are spending more time searching for deals and coupons or comparing prices online with a small child in the home.
Nielsen’s Tops of 2011: Digital
As 2011 comes to a close, Nielsen reviewed the top online destinations, social media sites and smartphone devices. Google was the most-visited U.S. web brand, while Facebook held its lead among social networks and blogs. Smartphones were popular in 2011, making up the majority of new phone purchases with Apple as the top smartphone manufacturer and Android as the leading OS.
Company Sues Former Employee for Twitter Followers
How much is a Twitter follower worth? A court may have to answer that in a case determining ownership of a follower list after an employee left his job and continued to tweet on behalf of the company.
The “Trouble with Android”
Stephanie Rieger contributes to an ongoing discussion on the challenges in designing for mobile platforms that currently lack standards. For instance, Android has some 500 different screen sizes. She makes a compelling appeal for simplicity in web design, and a recommendation for designers to focus on “lightweight” sites.
Ten Digital Trends Set to Go Mass Market in 2012
With the beginning of 2012, digital experts are making predictions about trends for the coming year. Digital Agency Profero’s co-founder and CEO has identified several up-and-coming trends, such as more efficient transactions, personalized news feeds, filtering social circles, an increase in renting, location-based discovery, more control over data and the integration of digital into the physical world.