Tablet and E-Book Reader Ownership Nearly Doubles Over Holidays
Alex Kenney
Between mid-December and early January, the share of adults in the U.S. who own a tablet and/or e-book reader surged from 18% to 29%, according to Pew Research. This was in part driven by Amazon’s Kindle Fire and Barnes and Noble’s Nook Tablet being introduced at considerably cheaper prices than other tablets just in time for the holiday gift-giving season, with some versions falling well below $100.
Map Apps: The Race to Fill in the Blanks
Nick Daigle
With the advent of bigger supermarkets and hub airports, there came a need to navigate them. Usually, experience or physical maps were necessary to maneuver the countless aisles, floors and terminals. Now, many of those same stores, airports and malls offer patrons a way to navigate without partaking in a daunting and sometimes painful perambulation. And in the end, instead of stumbling upon their final destination, consumers are helped to their flights, holiday gifts and grocery items by their brand.
What’s Next for Digital Coupons?
Stephanie Wierwille
Digital coupons and daily-deal couponing sites have seen unprecedented growth in the past few years because of the economic recession and increased consumer interest in mobile. While businesses are not always profitable in the long run with coupon maven Groupon, several new platforms are developing that build on current digital coupons to encourage social sharing and mobile usage, incorporating the ongoing social-local-mobile trend.
Accounting for Half of Spending, Businesses See Strong Results in Paid Search
Scott Luther
eMarketer reports that current results for paid search across Google, Bing and Yahoo! are generating increased clickthrough rates year over year in 2011. Bing and Yahoo! report higher cost per click in 2011, showing that more businesses are running campaigns through these search engines, while Google’s average cost per click was slightly down toward the end of the year. Also of note, in Q4 2011, 6% of paid search clicks were generated through smartphones, and tablets accounted for an additional 4% of clicks.
Cadbury Pioneers Product Launch Using Google+
Mimi Wilfong
Cadbury became the first brand to launch a product via Google+ when it released its Dairy Milk Bubbly candy bar last week. It was quickly followed by Facebook and Twitter mentions. The bar’s wrapper is Blipper-enabled, showing Cadbury’s willingness to experiment with new augmented-reality digital capabilities.
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