Shazam! Super Bowl Ads Go (More) Digital
Mimi Wilfong
If you plan on watching the Super Bowl this year, make sure you have your phone handy. One-third of this year’s ads will be Shazam-enabled, allowing users to capture part of the ad and be directed to a branded interaction.
Observations from CES 2012
Brian Kress
For those unable (or unwilling) to sift through the never-ending stream of new tablets and ultrabooks, Greg Satell has put together a nice collection of thoughts and observations from CES 2012. Among them: the growth of the Internet of Things and a reimagined Web ecosystem.
Google Incorporates Social Content into Personalized Search
Scott Luther
This week, Google began delivering social content within the primary search results for Google+ users, elevating the importance of items that a user has shared or been exposed to through their network. The update is aimed at serving users more personally relevant content; however, it is also instigating a debate among major industry rivals about the prioritization of internal results over the open Web.
Facebook Rolls Out Ads to News Feeds
Stephanie Wierwille
Last week, Facebook began the slow rollout of Featured Stories – sponsored ads within users’ news feeds. Continuing the trend of personalizing online ads and search results, a “Featured” story is a paid ad that includes content from a page or person to which a user has connected, where “Sponsored” stories are simply paid ads. Featured stories increase the reach of stories that would naturally occur in the news feed, and can be used to give a page’s content more visibility among its fans or to promote the page to friends of fans.
Apple Store, Amazon Offer Best Mobile Retail Experience
Alex Kenney
According to a new report from customer experience analytics firm ForeSee Results, the Apple Store and Amazon provide a significantly more satisfying mobile experience compared to other retailers. ForeSee explains their success in part because they have trimmed down the mobile experience, while still providing much of the same functionality found on their websites.
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