Acting as both on-the-scene reporter and supplier of big-picture context, Twitter was briefly transformed from a network of self-indulgence, self-promotion and sarcastic retweets into the real-time information service it has been promised to be. Over the years we have seen flashes of Twitter’s ability to connect the masses around a shared event, from the Super Bowl to the earthquake in Japan. Last week, amid the damage on the East Coast, we saw Twitter’s richest potential yet for sharing both the micro and macro views of culture-defining events – time will tell if this will be the true legacy of Twitter.
Instagram is no longer just a mobile platform. Users can now further socialize their photo-filtering activities through their online profile pages with common social network capabilities such as the ability to follow users, comment and like photos, and edit profiles easily and directly from the Web. Profile pages are available for individuals and brands. Check out Nike’s: http://instagram.com/nike. The platform still wants to keep the service as a mobile-centric one, so it is limiting photo uploads to mobile devices only – for now.
Tumblr Hits 20 Billion Monthly Page Views
The micro-blogging platform has grown substantially from 15 billion monthly page views in early 2012 and is boasting a growth rate of around 30% a year. The company only monetizes a small sliver of its impressions to preserve the proper user experience and community feel. David Karp, CEO of Tumblr, explains the decision to keep advertising limited and to include reblogging as the format for post feedback.
Facebook, Twitter Find Mobile Ad Success with “Native” Approach
We’ve heard over and over that mobile ads are the future, so why are we not developing a separate strategy to support them? According to Sam Grobart, repurposing banner and interstitial ads does not work because they are disruptive to the mobile experience. Facebook and Twitter are in the process of trying to overcome the resistance by developing a “native” strategy that supports mobile ads by tying marketing to content, which in turn enhances the mobile experience. We must realize sooner or later that traditional advertising does not translate well on mobile devices, and a new approach must be taken to support mobile ads.
Report: Twitter to Go Photo-a-Photo with Instagram
In another move to place itself in the photo-sharing frenzy, Twitter is reportedly introducing a set of image filters to its mobile apps. This would be the latest move to position itself against Instagram, including Twitter’s deliberate self-removal from the retro image app’s “find friends” option. Competition over the growing social photo-sharing space continues to heat up as Flickr and Facebook Camera join the fray with filtering options – but with millions of photos shared on the platform each day, Twitter’s entry would have an immediate impact. Now one must wonder: Is Twitter moving away from the simplicity that originally drew users to it?