You don’t have to be in advertising to know technology moves quickly. Even last year’s “tech laggards” now have a smartphone and Facebook page. So what’s next? As we look forward into 2012, trends in technology continue to ripple through the ad industry. Whether it’s “swimming up the social stream,” talking to your smartphone or “Shazamming” the song in a commercial, companies scramble to stay relevant as digital pushes further into the center of the advertising world. We invite you to dive into our Top Ten Digital Trends Report for 2012 and catch a glimpse of what is just ahead.
Mobile Apps Versus Mobile Websites | John Tornow
If you’ve experienced an app attack at all in the past year, we understand, especially since most everything is going mobile these days. But what’s it going to be in 2012…the mobile app or the mobile web?
http://trends.clickhere.com/mobile-apps-vs-mobile-websites/
Taming the Social Stream | Scott Luther and Sarah Allen
Too much content, so little time – why many social platforms are creating features to help users filter the influx of information. So in an effort to help you filter your content feed, we’ve highlighted our top topics for 2012.
http://trends.clickhere.com/taming-the-social-stream/
Reuniting the SEM House | Derek Louden
Most of us are familiar with the saying “two is better than one.” But when it comes to search engine marketing, does it make sense to manage SEO and PPC campaigns separately anymore?
http://trends.clickhere.com/reuniting-the-sem-house/
Advertising in the Dust of the Digital Revolution | Amanda Plewes and Sarah Allen
Digital or traditional…what’s your final answer? Don’t choose just yet, because you may not have to. The lines have fully blurred and a new time has come.
http://trends.clickhere.com/advertising-in-digital-revolution/
Creativity + Technology: Walking Hand in Hand into the Sunset | Jayr Sotelo
Ever notice how the tech people still seem to be put in a quiet silo to play with their gadgets? Even though ad agencies have undergone all sorts of change over the past decade, there is more to be had. A new model is emerging where creative plus technology truly equals innovation.
http://trends.clickhere.com/creative-technology/
Watching TV, Tweeting and Chewing Gum | Alex Kenney
Multitask much? Well, so do consumers, now more than ever. So how do marketers connect with people doing six things at once? Read on to learn tips and tricks to create engaging cross-platform experiences for your brand.
http://trends.clickhere.com/tv-tweeting-and-chewing-gum/
Real Artificial Intelligence Has Arrived: Voice Recognition | Colin Hogan
The time has come…
You: “What’s the big deal with voice recognition technology?”
Siri: “Click the Read more link below to find out.”
http://trends.clickhere.com/real-ai/
The Next Big Step for Digital: The Internet of Things Gets Real | Brian Kress
Internet connectivity is almost always at our fingertips. Literally. And advertisers are finding even more ways to make products and devices interactive. Read more to get inspired on ways to really bring your product or service to life!
http://trends.clickhere.com/next-big-step-for-digital/
The Responsive Web: A Web Fit for the Future | Matt Carver
Look to your left and right. You’ll probably find a smartphone, tablet and laptop all in near proximity. For marketers, that used to mean a separate site for each device, but with the emergence of responsive web design, there is now a holistic solution we’d recommend investigating.
http://trends.clickhere.com/responsive-web/
Buying Audio and Video | Cheryl Huckabay
Digital changed the game, in more ways than we may have expected. Check out this article to learn why television and video and radio and audio aren’t necessarily synonymous terms anymore.
http://trends.clickhere.com/audio-and-video/
No Comments | Trackback | Categories: Digital Trend Reports | Email This Post
Leave a Reply