Cable’s Challenge Isn’t Retaining Customers
Online TV viewing and Netflix may be causing some current cable subscribers to drop their service, but the bigger challenge may be for cable companies to convince teens and young adults to become paying customers once they have the income to do so.
ESPN Brings Free Live-Streaming to iOS Devices
Time Warner Cable, Bright House Networks, and Verizon FIOS subscribers with an iPhone, iPad or iPod Touch can now stream ESPN on their iOS devices. By downloading the free WatchESPN app from the Apple App Store and entering your cable TV customer information, anything broadcasted on ESPN, ESPN2, ESPNU, or ESPN3.com is available wherever you are.
Three Ways Companies Can Reach Generation Z
Most of Generation Z can’t yet legally operate a car. Born between 1992 and 2010, some can’t even use shoulder strap seatbelts yet. But that doesn’t mean they aren’t actively shaping perceptions about products and brands. Nearly half of teens who use the Internet buy things online, more than four in five will use social networks this year, and 96% of U.S. teens ages 12 to 17 will use the Internet at least monthly.
YouTube Opens Streaming Floodgates
Not ones to be satiated by dominating the world of pre-recorded streaming videos, YouTube took a big step forward this week with the initial rollout of its live streaming product, YouTube Live. The new service, starting to roll out with select YouTube partners, hopes to attract thousands of content creators with the capability to live stream from their channels in the coming months.