July 20, 2010
Posted by John Keehler

Facebook to hit 500 million users this week
Colin Hogan

Social networking site Facebook will announce this week that it has reached the half-billion-member mark, the Washington Post reports. The privately-owned company has doubled in size over the past year. 75 percent of users are outside the U.S., and one-quarter of all users are accessing the site from their cell phones.

Social Media Lessons from Old Spice
Sarah Voges

Last week, The Man Your Man Could Smell Like made a big splash in social media with You Tube videos filmed in response to Twitter messages. The videos were an instant hit and cleverly reinforced the character and it’s brand. So what are they key takeaways? Well, lots of people have an opinion. The post above can give you a quick summary or link you to many of the articles out there for further reading.

What is Awesome on the Internet?
John Keehler

This New York Times article profiles the one conference, ROFL Con, that answers that question. Learn what happened this spring at the conference, and more about some of the most popular Internet memes.

Droid Phones Make Gains
Alex Kenney

Apple dominated with a 56% share of mobile ad impressions across Millennial Media’s network in June, followed by BlackBerry devices (17%) and Android (11%). However, while Android still comes in third in the Smartphone race for total impressions delivered, its impressions have increased by 439% since January. Millennial Media also reports that iPad ad impressions jumped 206% in June vs. May.

Location, Location, Location, Search
Jill Krumsick

Google is reportedly in partnership talks with various location-based services as it tries to further enhance its product capabilities. This article speaks to a few possible applications search engines could leverage with location-based information including real-time search, mobile search and super social maps.

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