1.7 Million iPhones Sold in the First 3 Days
Apple announced that more than 1.7 million iPhone 4 devices were sold in the first three days of sales, from June 24 through June 26, making it the most successful product launch in Apple’s history. For comparison, Apple sold 8.75 million iPhones in the second quarter of 2010.
Coca Cola, following closely on the heels of Disney/Pixar, began to experiment by advertising as a “Trending Topic” on Twitter. The cost of the ad buy, while tens of thousands of dollars, was small in comparison to other ad buys that Coke generally does. As for the results? In just 24 hours, Coca-Cola gained 86 million impressions and an engagement rate of 6%.
Real-Time and Physical are the Talk of Cannes
This year, the Cannes Lions are taking a particular growl towards initiatives that are real-time, or those that blur the lines between “digital” and “physical” life. From CP+B’s chief creative officer, Jeff Benjamin, ”While digital has always been about innovation, this year it seemed to be also about pure invention; it’s this notion of creatives coming together with technologists.” What will your brand invent this year?
The State of Online Video
The Pew Internet and American Life Project has released a new study with interesting facts about online video. “Seven in ten adult internet users (69%), or roughly half of all U.S. adults (52%) have used the internet to watch or download video.” In particular, it seems funny is the way to reach the 18-24 age group with 93% of them consuming humorous videos. You can download the full report at the link above.
What Motivates Check-In’s?
As showcased by Foursquare recently gaining 100,000 new users in one week, the popularity of location based social networks is clearly on the rise. But why are people checking-in? After asking users this same question, factors driving check-in behavior stem around the opportunity for real-world social connection, the chance to “win” and ability to document personal history. So why do you check-in?
According to reports, Hulu could begin testing a paid subscription service as early as this week. Agreements between Hulu and content providers are rumored to wrap up in the next few days. The service, known as Hulu Plus, would initially be available only to invited users who would pay a $10 monthly fee for additional content on top of Hulu’s current free offerings (which will remain free for now).