Digital Spend to Surpass Print in 2010
Jeff Whang
While it has been inevitable that spending on digital advertising will outpace print advertising (like it surpassed radio a couple years ago), it may happen sooner than you think. A recent study based on the spending habits of over 1,000 advertisers in December 2009, predicts they will spend 32.5% on digital while only 30.3% on print…this year.
Google Developing Real-Time Index
Brian Kress
Right now, when you (or any publisher) make a blog post, update a press release, or push any new content live on the web, you wait for the Google machine to find your content and then index it in their search engine. Well, that process may soon change. Google is in the midst of developing a system that allows web publishers (like us) to automatically submit new content to Google for indexing within seconds of that content being published. While it may sound heavy on details and light on change, search analysts think it could be the “next chapter” for Google.
What is Web 3.0?
John Keehler
Web 2.0 was coined in 2004… And was largely centered around user-generated content and sharing. Have we moved far enough for the Web 2.0 concept to be outdated? Learn more about this compelling case for Web 3.0 as something distinctly different from Web 2.0.
Public Data Visualization
Jill Krumsick
Google has increased the power of it’s data visualization chart tool by adding 13 public databases to the data set. This user friendly tool makes the vast amount of public information more consumable with various chart types and the ability to select data ranges. Some of the new databases included are world development Indicators, as well as population, GDP, income, unemployment, retail sales and cancer cases in the US.
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