What Do We Share?
Jeff Whang
Researchers at UPenn take the New York Times’ most emailed articles over the last 6 months (checking every 15 minutes) and categorized, controlled for how prominent the stories were on the site and came up with a conclusion as to what kind of information travels fastest – the good news or the bad news. Take a guess and read on.
How We Watch Online Television
John Keehler
In a recent survey, Nielsen found some marked differences between online television viewing and traditional viewing. Most notably, online television is used to catch-up on programming, becoming more of a DVR replacement than a traditional viewing replacement.
Presidency 2.0
Jill Krumsick
The Official White House iPhone app debuted a few weeks ago, connecting news, blog posts, photos and live streaming video from 1600 Pennsylvania straight to your mobile device. Seeking to provide transparency, the Obama administration is pursuing a multi-platform digital strategy including live stream YouTube chats, stimulus funding for increased broadband infrastructure and now the iPhone app.
Who Says the Future Needs an Advertising Agency?
Brian Kress
Bud Caddell continues a discussion on what the future model of “the advertising agency” looks like, if the future needs one at all. The provoking statement is this: Advertising agency of the future sounds a bit like horse drawn carriage of the future.
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