Bringing Personalization to the :30 Spot
Brian Kress
I skip ads. So do around 70% of people with DVRs. As DVR penetration grows, networks and cable companies are desperate for a strategy to make people like me watch commercials. One approach is taking a page from the digital side of the business: personalized TV advertising. With behaviorally targeted ads that know what programs I watch and what cereal I buy, TV advertising might start to skip me.
Follow the 2010 Winter Games…on Twitter
Jeff Whang
Are you an Olympics geek? If you can’t dedicate time every night to watch the latest (often recorded) coverage, you might want to check out this link that compiles all the standard “best places to watch online” as well as a few ones you probably haven’t heard of…like the Twitter handles of tweeting athletes, Olympic iPhone apps and more.
The Google Zoo Adds an Aardvark
Jill Krumsick
In its seemingly social growth strategy, Google announced its acquisition of Aardvark last Friday. Aardvark is a social search engine that relies on its network of users for answers. Here’s how it works – users register, denote their areas of expertise, input a query and in about 5 minutes, receive an organic response from another user. It will be interesting to see how this model gets incorporated into Google’s search engine or if it simply remains independent as Aardvark.
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