And The Grammy Goes To…. Interactive Media!!!
Jill Krumsick
Digital and social media were used to breath new, interactive life into the old age award show format. This year the Grammy’s live streamed red carpet and backstage events through YouTube, used the website to measure social interaction, crowd sourced part of Bon Jovi’s performance and introduced a Grammy trivia iPhone app.
Who’s Going to Be Buying the New iPad?
Jeff Whang
Despite all the general distaste being directed at Apple’s new tablet, the iPad, one blogger thinks he has an idea of who’s in the crosshairs as the target for this new device and why they might put the Geek Squad out of business.
Mobile Ads You Can’t Escape
Karen Sznajder
Crisp Wireless has introduced “Adhesion ads” for mobile, being the first company to offer the new technology. Adhesion ads stay on the mobile screen as the user scrolls through a page with features such as expandable, location-aware, tap-to-video, tap-to-call, data collection and link to social media.
8 Key Factors Behind Online Video Consumption
John Keehler
Part 3 in a great series of posts on TechCrunch about the future of advertising in online video. From media fragmentation to “deportalization”, to questioning if content is really still king, spend some time with this series of blog posts to get a firm idea of where online video is at right now, and where it’s headed.
Product Reviews Accepted on Mobile
Brian Kress
A survey by ChoiceStream found that two thirds of mobile shoppers say they’d buy more if they had easy access to reviews. As smart phones grow in market share, consumers are beginning to see them as a legitimate shopping channel, a finding which brings major implications for how we build mobile ads and websites.
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