Forrester on the Future of Media Measurement
Brian Kress
According to David Cooperstein over at Forrester, the Conan/NBC fiasco points to problems in the way we measure video content.
A Digitized Look at Life
Jeff Whang
It’s that time again, the 2009 Feltron Annual Report is out. This year, he asked every person he had a meaningful encounter with to submit their version of their encounter through an online survey. Here’s what he found.
30 Tips for Using Social Media
John Keehler
This cheat sheet for social media from Inc. magazine is geared towards small businesses with a shortage of resources and time, but offers some easy suggestions for how to do social media right.
Digital Sundance
Jill Krumsick
Digital distribution models hit Sundance this week. Now you can watch films simultaneous to the premier with On-demand channel Sundance Select or with YouTube’s newly rolled out rental model. Or, just buy it outright. Filmmaker Michael Mohan isn’t hitting the slopes to strike deals, but instead offering his film, posters, even the website and theatrical rights for sale online once the film premiers.
Can Business Schools Keep up with Gen Y?
John Keehler
Social media, virtual classrooms and text messaging are just a few of the technologies that a new wave of Gen Y MBA students will be expecting to see in the classroom. But are business schools equipped to deal with these new business leaders of the future?
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