The Golden Globes, Live on Facebook
John Keehler
You didn’t have to be in front of the television to watch the Golden Globes this weekend. The complete show, including the red carpet and after-party activities were broadcast live on Facebook, including the ability for Facebook users to chat live with one another.
The Republic of Google
Jill Krumsick
Four years ago, Google made concessions with China to provide a government censored version of the search engine. After a cyber attack targeting information about Chinese human rights activists compromised Google in December, Google found itself at an ethical crossroad – maintain status quo or uphold its otherwise global standards and risk losing the China market? Last week the hegemony deployed full, uncensored search capabilities to the nation.
Checking In Using Your Mobile Gets Crowded
Jeff Whang
With its latest version of its iPhone app, Yelp has joined the “checking in” fray, allowing users to let their friends on the network know where they’re at, and perhaps encourage more meet-ups. As the article states, “it will be interesting to see if with this feature, users start transferring their more traditional social graphs over to Yelp.” With features like checking-in, more robust profiles and easier ways to add friends, Yelp is beginning to look a lot more like a “traditional” social network.
4 Simple Design Elements Behind a Good Call to Action
Cam Beck
You’ve gone through all the trouble of redesigning a website. It’s beautiful, but are people doing what they’re supposed to be doing? If not, it may be because they don’t recognize the call to action for what it is. Here’s how to minimize some problems before they happen.
Monitoring Buzz Monitoring
Shannon Haydel
As more consumers express their opinions about brands online, more issues arise with how to collect, interpret and react to the information. Integrating buzz monitoring into an already established research department can be difficult, but it is possible – and beneficial. This article explains the challenges and opportunities marketers face with the new outlet of feedback.
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