Accenture on Television’s New Era
Brian Kress
In this PDF, Accenture reveals findings from their 2009 Consumer Broadcast Survey. The verdict? TV is entering into a new era of mass-fragmentation where people spend more time watching more programs from more sources. Right now, they’re looking for ways to discover new content and platforms that allow them greater control over it.
Gen Y Aren’t the Earliest Adopters
John Keehler
When it comes to new technologies, it’s the over 35 crowd that’s adopting faster than their 18-24 counterparts. This is due in no small part to the fact that adoption amongst Gen Y is flat and saturated.
The Fiesta Experiment
Jeff Whang
Remember the Ford Fiesta? Not exactly a great reputation in America. But Ford is relaunching the incredibly-successful-in-Europe car, and betting its success on the blogs, tweets and Facebook updates of 100 people who will live with the cars and share their experiences online. And it might just work – stay tuned.
Hispanic Internet Audience Growing Much Faster than the Total
Brian Kress
This February, the Hispanic Internet audience reached 20.3 million, recording a 6 percent growth from last year and outpacing the total US population by 50%. In this release, comScore digs into how Hispanics are growing in just about every typical Internet metric.
Follow-Up: YouTube Symphony Orchestra
John Keehler
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