iPhone Lattes
Jeff Whang
While the adoption of paying for things at retail locations with your mobile phone is widespread in Asia and Europe, the average American consumer is still far behind. Starbucks’ new iPhone app may help in changing our minds as they pilot a program where you can check your balance/reload your Starbucks Card as well as display a bar code on your iPhone that the barista can scan to get you your double tall one pump sugar-free vanilla soy latte, no foam, 165 degrees without you even pulling out your wallet.
ABC Flash Forward Alternate Reality Game
Luke Lancaster
Television has been making a move into viral marketing campaigns through the use of user-generated content (UGC) to get viewers involved and excited about the upcoming year of television. The site uses the show concept to create a fake news report that is meant to be fun and interactive for viewers.
Starbucks, Dell Aid Online Effort to Save the Rainforest
Sara Schnaubelt
Environmental activists and large corporations will soon be able to combine their “green” efforts thanks to a new social network called “Team Earth,” which is launching in November. Students, politicians and other non-governmental organizations will be able to join and gather support for causes.
Don’t Tag Your Friends… Tag Your Products!
Jill Krumsick
Recently launched Udorse is pushing social media branding to a new level with user endorsement deals. Brands benefits from increased search capabilities and personal recommendations while your PayPal account gets credited. Who knew those pixilated mobile uploads could be worth more than the memory?
Disney Makes Storybooks Digital
Brian Kress
Kids are reading less. Analysts and commentators point fingers in several directions, but Disney seems to think it’s that the behaviors have simply changed. Feeling the financial pressure to make reading more interactive, and, well, fun, the company has issued their entire catalog of children’s books online at DisneyDigitalBooks.com and made them much more dynamic than text on a page.
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