Did You Know? Updated for Fall 2009
John Keehler
Did you know that the average American teen sends 2,272 text messages each month? This is the official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape and was developed in partnership with The Economist.
Online Market Research for a Cause
Karen Sznajder
The Chief Marketing Officer Council has an initiative called Pause To Support A Cause. The effort is a method of Online Market Research that reaches out to willing participants to complete surveys in exchange for a donation to their favorite non-profit organization. The idea is for companies to take the money they would have paid participants for market research and turn it into a donation towards a charity.
New MySpace CEO Vows Comeback
Jeff Whang
Jon Miller, hired as CEO of MySpace just a few months ago admits that the social network fell behind others on innovation but is focused on finding new ways to marry technology innovation with media, citing examples like Hulu. He hints at MySpace committing more resources to paid premium high quality content and thinks that that social networkers are ready for it. Does MySpace have a shot at reinventing itself or will it soon join the ranks of unsocial networks?
Will Amazon become the Wal-Mart of the Web?
Brian Kress
Amazon, famous for selling books, CDs, and DVDs, is now being described as the “world’s general store.” Its expansion strategy has allowed it to be one of the few retailers to thrive during the recession, growing purchases of electronics and general merchandise by 35% last quarter.
“I have a dream… that all websites get equal Internet speed.”
Jill Krumsick
On Monday, the FCC passed a regulation that all content be treated equally. Internet Service Providers expressed interest in offering consumers a faster connection to their site for a fee. Had the idea of tiered service pricing been approved, not only would there be a barrier for smaller sites but basic internet connection would remain stagnant while technology advances would go to the highest bidder.
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