Email Messaging That Works
Brian Kress
Merritt Colaizzi, publisher of the successful SmartBrief email newsletters, takes her experience in developing emails across several industries and collects some copywriting tips for us on how we might build more effective emails.
The Social Media Revolution in Under 5 Minutes
John Keehler
“Is social media a fad? Or is it the biggest shift since the Industrial Revolution? Welcome to the World of Socialnomics.”
Boring vs. Normal
Luke Lancaster
To promote its new model of laptop, Toshiba is having 11 average people uploading video to tell consumers how they use the product – rather than have the computer maker publicize it themselves. In the user-generated content (UGC) campaign Boring vs. Normal, the two American towns will compete to prove which town represents the bigger misnomer.
What if Craigslist Was Redesigned?
Jeff Whang
As a feature in Wired Magazine’s cover story this month, “Why Craigslist Is Such a Mess,” the publisher asked leading web designers and information architects how they would redesign Craigslist to work better (a site that’s essentially unchanged since 2001.)
Yahoo! + MSN Search – What You Need To Know
Derek Louden
A recent 10-year search deal struck between Yahoo! and MSN will have implications for both search users and marketers alike in the coming years. While major changes aren’t expected for the next 12 to 18 months, it’s useful to know the top-level details of the deal so we can know what to expect. While not exactly a “merger”, this article clearly articulates what we can expect from this “agreement”.
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