Investigating the Future of Advertising
Brian Kress
In the pursuit of identifying models for the future of advertising, Disney has opened a new, state-of-the-art lab in Austin that employs a number of scientific techniques such as tracking eyes, monitoring heart rates, and even watching brain activity in order to determine the true effectiveness of different types of online ads. The hope is to have laws that apply to how we should advertise online; researches equate this pursuit to the early days of television advertising, which relied on the familiar radio model, but ultimately needed its own approach.
10 Lessons Learned in Igniting Word of Mouth Movements
Jeff Whang
A nice manifesto put together by the folks at “Brains on Fire” guides us through some good tips on how to spark a movement. Lots of these lessons are media-agnostic and can be utilized to spread the idea digitally as well as having people actually talking to one another to spread the idea.
The Future of Travel with Augmented Reality
Susanne Romaine
With Augmented reality, tourists will be able to navigate around the subway system and the city in search for shopping, hotels or restaurants without ever making a wrong turn making maps and travel guidebooks obsolete in the future. Companies are expecting the programs to roll out later this year in the US, but currently augmented reality has launched in Europe.
Twitter: Wal-Mart of the Internet?
Jeff Whang
As celebrities like Bill Gates and Martha Stewart declare they’re leaving their Facebook accounts and focusing on Twitter, they cite the ease of the Twitter platform and compare it to… Wal-Mart?
Do You Speak Social?
John Keehler
This great presentation from the Word of Mouth Marketing Association examines social web literacy. “It wasn’t the invention of the printing press per se that caused a revolution; it was when everybody learned to read.” We’re just now learning how to “read” with the social web.
No Comments | Trackback | Categories: The Buzz | Email This Post
Leave a Reply