Targeting Audiences By Social Media Behaviors
Brian Kress
Forrester and PR-Squared have built a couple of models for categorization of the different types of audiences within social media and strategies for approaching them. Each brings up the concept of developing content and engaging audiences based upon what they’re likely to do once they’ve seen it.
The Return of the Infomercial
John Keehler
It looks like the infomercial is once again enjoying a moment in the sun. NPR’s On The Media explores some of the recent buzz, including a reality show and a documentary.
Mobile: The Swiss Army Knife of South Korea
Jeff Whang
South Korea, a society where mobile phone penetration has long since been a reality, may give us a glimpse of our future, as the iPhone and other smartphones and our mobile networks are finally starting to catch up. Click to read how citizens scan their mobile phone to get on the subway and compare their biorhythms to one another and how college students reserve seats at the library and pay for washing machines in the dorms by navigating to a website with their mobile phone. What’s their reason for conducting all these activities on their mobile? Because they can.
Mobile: The Paintbrush of Japan
John Keehler
In this blog post, a leading Japanese trends analyst looks at how the mobile phone has grown beyond a utility to a creative tool. Like South Korea, are we seeing a glimpse into our own mobile future?
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