Coke’s Customers Bring the Brand to Facebook
John Keehler
Coke has the largest group of fans for any brand on Facebook, but the page was started by a couple fans, not corporate. Check out this great story about how a brand has embraced its fans as a part of their social networking strategy.
Mobile Web Audience Doubles
Jeff Whang
Metrics firm ComScore just reported that the number of people using their mobile device to access news and information on the Internet more than doubled from January 2008 to January 2009. Among the 63 million who did so in January 2009, 35% of them did so daily. And while you iPhone users did your fair share of helping bump this number, 70% of users are accessing the mobile web with basic, no frills phones. As the iPhone and other smartphones gain market share, expect the mobile web to really take off.
The Size of Social Networks
Brian Kress
Because of sites like MySpace, Facebook, and, now, Twitter, the way some people think about social networks has evolved into the accumulation of “friends” to keep in touch with. Naturally, this assumes that the accumulator connects with more people than a more conservative friender, but this may not be the case according to Facebook’s in-house sociologist Dr. Cameron Marlow.
SXSW Interactive
John Keehler
The SXSW Interactive festival is wrapping up today, and there’s no shortage of great coverage online. Start by checking out the official site for SXSW Interactive. In addition, you might just see our very own Pete Lerma there, who’s in Austin today speaking on a panel.
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