Apple’s Greatest Invention: The App Store
John Keehler
It may be that the greatest invention of Apple isn’t hardware, it’s the app store. With it, Apple has created the most important mobile development platform. But will this advantage withstand Google’s mobile strategy?
Most People Say “No” to Slow Online Video
Brian Kress
A new study shows online video viewers to be extremely fickle, with four out of five clicking away from a streaming clip if it pauses to buffer (even once), instead of waiting for the video to reload. The study, from Emeryville video analytics startup Tubemogul, crunched the numbers for 192 million online streams over the course of two weeks to identify how much buffering impacts the viewing experience.
How to Game Social Media (But Why You Shouldn’t)
Jeff Whang
While most of us consider social media to be relatively protected from marketing tricks designed to portray a more positive view of your brand than what’s actually happening in the marketplace, it’s in fact just as easy to manipulate. But that doesn’t mean you should do it. Click through to hear why. Sneak preview: remember Snakes on a Plane?
Forbes Adopts Ad Exchanges
Cheryl Huckabay
Forbes is adding to their inventory by using ad exchanges. Forbes is bringing relevant content to their audience in other places on the web through “content modules.” These modules appear in digital ad units spaces through ad exchanges, displaying trusted Forbes editorial. They can be skinned by advertisers to still reach the affluent qualified audience but at a lower rate, creating an association with Forbes in unexpected places.
No Comments | Trackback | Categories: The Buzz | Email This Post
Leave a Reply