Most Online Moms are Getting Social
Brian Kress
Three years ago, only one in ten online moms used social media regularly. Now, though, according to a survey by BabyCenter.com, 63% of these 21st century moms are logging on to sites like Facebook to connect. The poll also found that some 44% of moms visit social sites to get advice on products and brands, and 82% are looking online for medical advice.
15th Anniversary of the Banner Ad
John Keehler
Today marks the 15th anniversary of the first banner ad, which ran on Hotwired on October 27th, 1994. It garnered an astonishing 78% click-through rate, and was the start of a revolution in the advertising industry. Read more about the birth of the banner ad in this great article from Advertising Age.
Google and Bing Adding Twitter to Search Results
Darlene Lo
MSN and Google both announced they will begin to include tweets in their search results. The article discusses how the search giants will face the challenge of filtering tweets by their relevancy or information.
The Social Revolution for Search
Jeff Whang
Responding to Bing’s efforts to integrate Facebook status updates and Tweets from Twitter into its search results, Google fires back with its own deal with Twitter and a new feature called “Social Search”. As long as your friends have connected their Flickr, Twitter, and a wide variety of other social media accounts to their Google profile, you’ll start seeing relevant search results from your friends. Say you’re searching for Timbuktu? With this feature enabled, you might see travel photos, blog posts, status updates and more – all from people you know. Your move, Bing.
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