The Media Apocalypse
Brian Kress
Ad Age’s Bob Garfield uses his best (or worst, I suppose) “bad news” filter to examine how and why we’re in the midst of a media apocalypse, and no medium goes unscathed. While he might be overly pessimistic on what it all means, he has made some important and interesting observations about the changing landscape of the media business.
Website Navigation: Mega Drop Down Areas
Luke Lancaster
In recent usability tests, the mega drop-down navigation style has proven successful because it matches the user’s behaviors and goals. They’re most useful with larger information based sites, where there’s a need to have quick access to groupings of products or information sets. Creatively, it opens up options for designing visually clean and highly usable solutions for our user experience. However, just because you can make them mega, doesn’t mean that you must. Simplicity still is an important consideration in a successful implementation.
Gen Y: “I Want My S(ocial)TV!”
Jeff Whang
New research from Parks Associates reveals that Gen Y TV viewers are ready for a big change when it comes to their TV-watching experience – as in, they want social media features integrated into their TV. But it goes beyond just Facebook on their TV – the study finds that there’s a desire to use social networking to enhance their TV-watching experience through interactive chats with other viewers watching at the same time as them, as well as the ability to recommend shows, Yelp-style, to friends. But the big question is, as Gen Y (or digital natives, as they’re often referred to as) grows up, how much TV, as we know it, will they actually watch?
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